How Pulse Fitness Acquired 3,500+ New Members with a Performance Marketing System
A boutique fitness studio was struggling to compete with big-box gyms. Our targeted Meta and Google Ads campaign brought in 3,500+ new members and $1.2M in first-year revenue.
The Problem
Pulse Fitness offered premium personal training in a luxury facility, but they were invisible online. Big gyms with bigger budgets dominated the digital space, and Pulse couldn't compete on price. The struggles: • 12% membership rate (target: 80%+) • Cost per acquisition was $180 (unsustainable) • No online presence — 100% walk-in traffic • Competitors spending 10x on advertising
Our Solution
We built a hyper-targeted local marketing system: 1. Brand Positioning: Repositioned Pulse as the "anti-gym" — personal attention in a judgment-free space. 2. Meta Ads: Geo-targeted campaigns to 3-mile radius with lookalike audiences of best members. 3. Google Local: Dominated "personal trainer near me" and related searches. 4. Retargeting: 15-touch nurture sequence for website visitors who didn't convert. 5. Landing Pages: Offer-specific pages with social proof and urgency triggers.
The Result
Pulse went from struggling to sold-out classes: • 3,587 new members acquired in 6 months • $1.2M in first-year member revenue • Cost per acquisition dropped to $28 (from $180) • Membership rate: 89% (exceeded target) • Waitlist of 200+ for popular class times
Key Metrics
Technologies Used
Project Details
Client
Pulse Fitness
Duration
6 Months
Industry
Fitness / Health & Wellness
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